Advertising Disclosure

Last Updated: October 25, 2025

Our Commitment to Transparency

At Meridian Finance, we believe in complete transparency regarding our advertising relationships and any financial arrangements that may influence the content on our website. This Advertising Disclosure explains how we may earn revenue through various advertising and affiliate partnerships.

We comply with applicable advertising regulations and disclosure requirements, including guidelines from the Financial Sector Conduct Authority (FSCA) and consumer protection laws in South Africa. Our goal is to provide you with honest, valuable information while maintaining full transparency about any commercial relationships.

Affiliate Relationships and Partnerships

What Are Affiliate Relationships?

An affiliate relationship exists when we earn a commission for referring clients to specific financial products, services, or platforms. If you use a link on our website to purchase a product or service, we may receive compensation from that provider.

Our Affiliate Practices

  • Commission-based compensation: We may earn a commission when clients engage with financial products or services through our referrals or affiliate links
  • No additional cost to you: Affiliate commissions do not affect the price you pay for products or services
  • Honest recommendations: We only recommend products and services that align with our professional standards and may benefit our clients
  • Clear disclosure: We disclose affiliate relationships where applicable and maintain transparency about potential compensation
  • Independence maintained: Affiliate relationships do not compromise our professional judgment or fiduciary responsibilities to clients

Types of Affiliate Programs

We may participate in affiliate programs with:

  • Investment platforms and brokerage services
  • Financial software and tools
  • Insurance providers and retirement product platforms
  • Educational resources and financial publications
  • Other financial services relevant to our clients

Sponsored Content and Paid Promotions

What Is Sponsored Content?

Sponsored content refers to material that has been created or influenced by a third party in exchange for compensation. This may include articles, resources, or information about specific financial products or services.

Our Sponsored Content Policy

  • Clear labeling: All sponsored content is clearly identified with labels such as "Sponsored," "Paid Partnership," or "Advertisement"
  • Editorial independence: We maintain editorial control over sponsored content and ensure it meets our quality standards
  • Accuracy requirements: Sponsored content must be accurate, not misleading, and comply with all applicable regulations
  • Client interests first: We decline sponsorships or promotional opportunities that conflict with our clients' best interests

Brand Partnerships

We may enter into partnership arrangements with financial institutions, service providers, or industry organizations. These partnerships may involve compensation, referral fees, or other financial benefits. We disclose such relationships when they may influence content or recommendations provided to clients.

Third-Party Advertising Networks

Display Advertising

Our website may display advertisements from third-party advertising networks. These ads help support the free content and resources we provide. We use the following types of advertising:

  • Banner advertisements: Display ads that appear in designated areas of our website
  • Contextual advertising: Ads related to the content you're viewing
  • Retargeting campaigns: Ads shown based on your previous interactions with websites

Behavioral Targeting and Personalization

Third-party advertising networks may use cookies and similar technologies to collect information about your browsing behavior. This data is used to deliver personalized advertisements based on your interests. You can control these practices through your browser settings or by opting out of personalized advertising. See our Cookie Policy for more information.

Ad Content Standards

While we cannot control all third-party advertising content, we maintain standards for acceptable advertisements. We prohibit ads that are misleading, offensive, or promote illegal activities. If you encounter problematic advertising on our site, please contact us.

Your Rights and Controls

Advertising Preferences

You have several options for managing advertising:

  • Adjust your cookie preferences on our Cookie Policy page
  • Use browser settings to block third-party cookies
  • Install browser extensions that block advertisements
  • Opt out of personalized advertising through industry opt-out tools

Data Collection for Advertising

When you visit our website, advertising networks may collect information about your visit, including pages viewed, time spent, and interactions with advertisements. This data is typically anonymized and used for advertising purposes. For detailed information about data collection practices, please review our Privacy Policy.

Transparency in Recommendations

When we recommend specific financial products or services, we consider multiple factors including suitability for clients, product quality, and customer service. While compensation may be one consideration, it is not the primary factor in our recommendations. We prioritize recommendations that genuinely serve our clients' interests.

Regulatory Compliance and Standards

We comply with all applicable advertising and disclosure requirements, including:

  • Financial Sector Conduct Authority (FSCA) guidelines for financial services advertising
  • Consumer Protection Act requirements for truthful advertising
  • Advertising Standards Authority of South Africa codes
  • Electronic Communications and Transactions Act provisions

We are committed to maintaining the highest standards of transparency and ethical conduct in all our advertising practices.

Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising relationships, practices, or legal requirements. Any material changes will be posted on this page with an updated effective date. We encourage you to review this disclosure periodically to stay informed about our advertising practices.

Questions About Advertising

If you have questions about our advertising practices, partnerships, or this disclosure, please contact us:

Meridian Finance

78 Rivonia Road

Sandton, Johannesburg 2128

Phone: +27 11 268 9547

Email: [email protected]

Contact Us