Privacy Policy
Effective Date: October 12, 2025
Our Commitment to Your Privacy
At Meridian Finance, we take the protection of your personal information seriously. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website and services.
We comply with the Protection of Personal Information Act (POPIA) and other applicable South African data protection regulations. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Personal Information You Provide
When you interact with our services, we may collect the following types of information:
- Contact details: Name, email address, phone number, and mailing address when you submit forms or request consultations
- Financial information: Details about your financial situation, goals, and objectives when you become a client
- Communication records: Correspondence, messages, and notes from our interactions
Information Collected Automatically
When you visit our website, we automatically collect certain information:
- Technical data: IP address, browser type, device information, and operating system
- Usage data: Pages visited, time spent on pages, navigation patterns, and referring websites
- Cookies and tracking: Information stored through cookies and similar technologies (see our Cookie Policy for details)
How We Use Your Information
Service Delivery
We use your information to provide financial advisory services, conduct assessments, develop strategies, and maintain ongoing client relationships.
Communication
Your contact information allows us to respond to inquiries, schedule consultations, provide updates, and send relevant information about our services.
Website Improvement
Analytics data helps us understand how visitors use our website, identify technical issues, and improve user experience and content quality.
Legal Compliance
We process data to comply with legal obligations, including financial services regulations, tax requirements, and anti-money laundering provisions.
Marketing Communications
With your consent, we may send newsletters, service updates, and relevant information about financial planning topics. You can opt out at any time.
Information Sharing and Disclosure
We do not sell your personal information. We may share your data only in the following circumstances:
- • Service providers: Third-party companies that assist with website hosting, analytics, email delivery, or other business operations, bound by confidentiality agreements
- • Professional advisors: Accountants, lawyers, auditors, or other professionals who need information to provide services to us or our clients
- • Regulatory authorities: Financial services regulators, tax authorities, or law enforcement when required by law
- • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity
- • With consent: Any other sharing will only occur with your explicit permission
How We Protect Your Information
We implement appropriate technical and organizational measures to protect your personal information:
Encryption
Secure data transmission and storage using industry-standard encryption protocols
Access Controls
Restricted access to personal data limited to authorized personnel only
Security Monitoring
Regular security audits and monitoring for unauthorized access attempts
Staff Training
Regular privacy and security training for all team members
Despite our best efforts, no security system is completely impenetrable. If we become aware of a data breach that affects your information, we will notify you and relevant authorities as required by law.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law:
- • Active clients: Throughout the duration of our professional relationship and for a reasonable period afterward
- • Inquiry data: Contact form submissions and consultation requests retained for up to 2 years unless you become a client
- • Financial records: Maintained for at least 5 years as required by South African financial services regulations
- • Website analytics: Aggregated and anonymized data may be retained indefinitely for statistical purposes
Your Privacy Rights
Under POPIA and applicable data protection laws, you have the following rights:
Right to Access
Request a copy of the personal information we hold about you
Right to Rectification
Request correction of inaccurate or incomplete personal information
Right to Erasure
Request deletion of your personal information, subject to legal retention requirements
Right to Data Portability
Receive your personal information in a structured, commonly used format
Right to Object
Object to processing of your personal information for marketing purposes or based on legitimate interests
Right to Withdraw Consent
Withdraw consent for data processing at any time, where processing is based on consent
To exercise any of these rights, please contact us using the details provided at the bottom of this page. We will respond to your request within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us. We will process your request promptly in accordance with applicable laws.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. We will post the updated policy on this page with a revised effective date. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.
Contact Us About Privacy
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Meridian Finance
78 Rivonia Road
Sandton, Johannesburg 2128
Phone: +27 11 268 9547
Email: [email protected]